Yes, it is possible to create a seamless shopping journey between these two advertising giants while measuring and attributing engagement and revenue. If you are an Amazon seller, it's important to consider how the Facebook and Amazon platforms interact when sending customers and prospects to your Amazon stores and product listings. A forecast by eMarketer shows that in 2022 Facebook is expected to command 24.2% of digital marketing spend which is second only to Google (26.4%) with Amazon coming in third at (13.3%). Whatever the product might be- whether it’s discovering something new, shopping on impulse, or simply doing research- Facebook advertising is a key part of the consumer journey.Īdvertising budgets prove this point.
Or perhaps you see an ad for laundry detergent which reminds you that need you need to buy some more, so you click to instantly re-order. (I was just thinking about getting some new sunglasses, and those look great!) We’ve all casually scrolled through our Facebook feed, only to stumble upon an advertisement for a product that- to say the least- really gets us.
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